Cuentas Launches Decentralized Media Platform Through World Mobile Media
Why It Matters
The venture merges mobile connectivity with exclusive live entertainment, potentially catapulting Cuentas from a niche MVNO to a $100 million valuation and reshaping how telecom providers monetize content.
Key Takeaways
- •Cuentas sold 49% of MVNO license to World Mobile.
- •New subsidiary World Mobile Media streams live celebrity events.
- •Platform restricts live streams to World Mobile subscribers only.
- •Goal: 100,000 subscribers within 12 months via retail partners.
- •CEO projects company valuation reaching $100 million by next year.
Summary
Cuentas Inc. announced the launch of a decentralized media platform built on its newly formed subsidiary, World Mobile Media, after striking a partnership with World Mobile Group. The deal transferred 49% of an existing MVNO license to World Mobile, leaving Cuentas with a 51% stake and enabling the combined entity to enter the U.S. market.
The platform will stream live celebrity performances exclusively to World Mobile subscribers, leveraging a revenue‑sharing model that charges per minute or per event. Security is reinforced with VPN‑based data protection, and the service is tied to the MVNO’s voice, text and data offering, creating a bundled experience that differentiates it from generic streaming apps.
CEO Shalom Arik Maimon cited a forthcoming Madison Square Garden concert as a pilot, noting that only customers with a World Mobile line will be able to watch the event. He also outlined a 12‑month plan to acquire 100,000 subscribers through retail channels such as Walmart, Walgreens and CVS, supported by longstanding relationships with reload networks.
If the subscriber target is met, Maimon projects Cuentas’ market value could surge from its current sub‑$2 million market cap to roughly $100 million, positioning the company at the intersection of telecom infrastructure and premium entertainment content and offering investors a low‑entry, high‑upside opportunity.
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