Know What's Happening in CMO Pulse
Know What's Happening in CMO Pulse
Twin Peaks' chief marketing officer Melissa Fry outlined her people‑first, confidence‑based leadership style in a fresh franchising.com profile. The veteran marketer, a Ragan’s Top Women in Marketing 2024 honoree, detailed how she aligns franchisees, modernizes the brand and empowers emerging leaders.
BYD unveiled the Seal 06 GT electric sedan and the Seal 06 DM‑i Wagon plug‑in hybrid, packing its second‑generation Blade Battery, MW‑level flash charging, DiSus‑C chassis and God's Eye B autonomous system into a 150,000‑yuan ($21,000) price bracket. The launch...
Netflix has hired Instacart veteran Kelly Pakula as Vice President of Global Corporate Communications, reporting to CCO Dani Dudeck. The move adds a second former Instacart leader to Netflix’s communications team amid a revenue surge and a broader talent war...
Guo Rui, who built Honor’s global brand and led Huawei’s Greater China marketing, has been appointed chairman and chief executive of Zhijie Auto effective April 2, 2026. The move underscores a broader migration of tech‑marketing talent into China’s fast‑growing smart‑vehicle...
Devyani International announced a leadership overhaul effective April 6, 2026, naming Sandeep Anand as Chief Marketing Officer, Business Head and new CEO of Pizza Hut, while Robinder Singh becomes Business Head of Costa Coffee for airport locations. Anand arrives from Americana Restaurants, where he...
Devyani International announced two senior appointments: Sandeep Anand will become chief marketing officer and business head of Pizza Hut, while Robinder Singh will lead Costa Coffee and the company’s airport operations, both effective April 6, 2026. The moves are intended to sharpen marketing and...
Isabella Ganas and other CPG executives urged brands to adopt full‑funnel media plans that unite upper‑funnel storytelling with lower‑funnel performance. The shift reflects growing consumer fragmentation across devices and platforms, forcing marketers to redesign buying and attribution models.
Snowflake announced Jonathan Beaulier as its new chief revenue officer on March 31, replacing Mike Gannon. The appointment triggered a 4% share drop, yet Mizuho reaffirmed a $220 price target, implying more than 40% upside. The move is aimed at accelerating...
McDonald’s is launching a streamlined McValue menu of 10 items priced under $3 on April 21, aiming to win back cost‑conscious customers and lift sales. The move follows rival fast‑food chains’ value‑menu rollouts and reflects mounting pressure from inflation‑driven consumer...
Nielsen and TelevisaUnivision have signed a new multi‑year measurement and data agreement that spans national and local broadcast, cable, streaming and radio assets, including the ViX platform. The renewal gives advertisers a single, cross‑platform view of the fast‑growing Hispanic audience...
Not sure whether you need a full-time marketing hire or a fractional CMO? I wrote about exactly this: the real differences, what each model actually costs, and how to know which one fits where your business is right now. https://www.mallorymusante.com/blog/should-you-hire-an-employee-or-a-factional-cmo-for-your-marketing Worth a...
Advania UK has appointed Sabrina Harris as chief financial officer and Tara Allison as chief marketing officer. Harris joins from BT, bringing experience in commercial finance and large‑scale technology transformations, while Allison arrives with over 25 years of B2B tech...
Columbia Sportswear announced the appointment of Skims’ former chief marketing officer to spearhead a brand revamp aimed at younger, fashion‑forward consumers. The new executive will shift Columbia’s messaging from pure performance gear to a lifestyle‑centric narrative, leveraging influencer collaborations and...
Los Angeles Rams chief marketing officer Kathryn Frederick told Newsweek’s Women’s Global Impact Forum that women now control the majority of sports‑related purchasing decisions. She argued that authentic storytelling that resonates with female fans will be crucial as Los Angeles...
Nielsen has signed a new multi‑year measurement and data agreement with TelevisaUnivision, extending its analytics across the Spanish‑language broadcaster’s TV, cable, streaming and radio assets. The deal adds Nielsen’s Advanced Audiences, streaming ratings and out‑of‑home tools, promising marketers deeper insight...
