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A Faded Star In Suburban Chicago Gets a Classic Pop Rebirth

Connoisseur Media has rebranded WSSR‑FM 96.7 in suburban Chicago as “The 9‑6‑7: Chicagoland’s Classic Pop,” shifting from its previous adult contemporary mix to a classic pop format focused on 1990s‑early‑2000s hits. The new lineup targets listeners in their 40s to early 60s and features artists like Backstreet Boys, Mariah Carey, Eminem, and Beyoncé, while retaining the station’s existing on‑air talent such as Eddie Volkman. The move follows the successful rollout of a similar “Z93” classic pop station in Dayton, reflecting Connoisseur’s strategy to leverage nostalgic formats across markets. The format aims to capture suburban listeners who grew up with this music, positioning WSSR against competing CHR and adult‑contemporary stations.